ReCare – a full-service solution for workwear
In 2024, Alligo developed a new full-service solution for workwear. The service includes garments, laundry, repairs, reuse and recycling, and was launched on the Swedish market in early 2025 under the name ReCare. The plan is for ReCare to be launched on the Norwegian and Finnish markets towards the end of 2025.
In September 2024, Jenny Fritzén was appointed Head of ReCare, marking a return to the Group after having previously worked with Alligo for ten years.
– When I was asked to develop ReCare, I immediately felt that this was something I truly wanted to do. With a service like this, Alligo becomes a clear partner to customers throughout the entire lifecycle of their garments, and there is great potential for us to create something really good,” says Jenny.
Before rejoining the Group, Jenny spent six years with a laundry and textile company, gaining valuable experience she brings to her new role.
From purchase to recycling
With ReCare, Alligo accompanies the customer all the way from initial purchase until the time comes to recycle a worn-out garment.
Experienced sales staff help the customer to select a tailored range of workwear that is adapted to their needs. Alligo’s partners manage the laundry services, including pick-up and delivery directly to the customer’s operational site.
When needed, the clothes are repaired to extend their lifespan and they are reused and recycled as far as possible. Alligo handles customer service, invoicing, and all communication, ensuring a seamless customer experience.
– With ReCare, we are meeting an increased need for effective solutions that strengthen our sustainability profile and our growth opportunities. By providing a full service solution for workwear, we can also establish long-term relationships with returning customers.
Focus on customer value
ReCare has been developed with a focus on key customer value, such as functionality, sustainability and cost-efficiency. When describing the key customer value that the service provides, Jenny says:
– Customers get a full-service solution, which saves time and resources, so they can focus on their core business. Laundry and repair extend the life of the clothing and reduce the need to buy new garments, leading to lower long-term costs and reduced environmental impact.
Workwear that is well maintained and in good condition also increases the safety and comfort of employees.
– ReCare is still under development and going forward we want to broaden the offering to meet increased demand for efficiency and sustainable solutions. Among other initiatives, we are developing a digital platform for easy ordering, tracking and handling of workwear, including reporting laundry status.
