Sales

Meeting the customer is the core of Alligo’s business

Whatever sales channel the customer prefer it must always be easy doing business with Alligo.

Stores

In-store sales provide the majority of Alligo’s reve­nue. In stores, customers are provided with a fast and easily accessible service, as well as a high level of product availability. Having a local pres­ence with stores is particularly important for many of the small and medium-sized enterprises that form the basis of Alligo’s customer mix, especially in Sweden.

The stores are operated within the con­cept brands Swedols and TOOLS, as well as smaller specialist brands.

Field sales and telesales

Dedicated and competent sales staff help to build and maintain long-term, strong and sustainable customer relationships. Sales staff serve new and existing customers in person and reach out to customers who do not normally shop in-store or who have a greater need for personal contact and tailored solutions. Key Account Managers also play an important role in tenders and procurement at larger customers.

Digital channels

Customers can choose to interact with Alligo entirely digitally through online stores, customised marketplaces or various e-commerce solutions. Customers can choose to interact with Alligo entirely digitally through online stores, customised marketplaces or various e-commerce solutions. Digital solutions also drive sales to other sales channels

On-site service

Alligo’s on-site service enables customers to be supplied with goods directly on site at their business, saving valuable time and giving them greater control over consumption. Alligo’s Smart Service includes self-scanning solutions, vending machines, loan machines and unstaffed pop-up stores.