Our offering
A standardised and flexible offering for professional users
The offering is designed to meet customers’ day today operational needs and make their everyday working life easier and more efficient. Through a balanced combination of products, services and own brands, Alligo provides a standardised yet flexible offering that makes it easy for customers to make their businesses work.
A high degree of standardisation enables efficient governance, consistent quality and high availability across all Nordic markets, while still allowing flexibility for customers with more specialised requirements.
Sales by product area 2025
Sale of own brands 2025
Products for professional use
Alligo’s range comprises products for professional use, including workwear, personal protective equipment, tools and consumables. The assortment is designed for repeated use in demanding working environments and is continuously developed with a focus on functionality, safety and quality.
Nordic standard range
Alligo’s range is coordinated across the three Nordic core markets of Sweden, Norway and Finland. A high degree of standardisation, together with shared Nordic functions for sales, procurement and logistics, creates efficient governance, strong followup and better conditions for profitability and sustainability efforts.
For customers, this means consistent product quality, high availability, and the same high level of service regardless of market.
Own brands
Alligo has a portfolio of strong own brands across several product groups, with a particular focus on workwear and personal protective equipment. The range of ownbrand workwear is clearly positioned into different price segments to meet varying needs. Examples include 1832 in the most affordable segment, Gesto in the midrange segment, and Björnkläder and Univern in the premium segment.
This structure enables customers to choose the right balance between functionality, quality and price. Own brands provide Alligo with increased control over quality and sustainability requirements and strengthen clarity and choice within the offering.
Services
Services are a key part of Alligo’s offering, creating added value for customers and enabling crossselling. The service offering has expanded into several strategically important areas and has strong development potential. Examples include Smart Service, where products are made available in onsite cabinets directly at the customer’s premises, and ReCare, a fullservice solution for workwear covering laundry, repair, reuse and recycling.
Services integrated into customers’ operations increase control, shorten lead times and support longterm partnerships.
Product development
Product development is based on Alligo’s mission to make businesses work and is carried out in close dialogue with customers across the Nordic region. New products and services are continuously developed, while existing ones are improved or phased out. The work is driven by customer insights from daily interactions and complemented by data analysis to identify needs related to functionality, quality and cost efficiency.
In response to increased cost awareness, more affordable alternatives are also being developed within selected parts of the range.
Sustainability, product safety and quality
Sustainability is an integral part of Alligo’s offering and embedded in both assortment management and product development. The work includes material selection, product design, product lifespan and supplier requirements. The objective is to reduce environmental and climate impact while ensuring high levels of product safety and quality.
Within workwear, extensive testing and development are carried out in Alligo’s own laboratory, creating strong conditions for durable, functional and sustainable products.
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