Strategy, mission, vision and values
About Us

Strategy, mission, vision and values

Alligo’s strategy and business planning is based on a clear mission, vision and values. We must make businesses work and we must be unbeatable for our customers, employees and suppliers and as a leader in sustainable development in our industry.

Strategic position – an integrated company

The strategy is based on Alligo being run as an integrated company where all the different parts are connected and contribute to the overall performance. As an integrated company with a strong focus on operational efficiency, we can drive long-term sustainable and profitable growth.

Mission – We make businesses work

If we do our job right, our customers will have what they need to do their job right – both as companies and as employees. They have tools and consumables where they need them when they need them. They have workwear and personal protective equipment that protects them against the weather and against hazards. With our expertise, we can help customers to develop their business and make it safer and more efficient.

Vision – – We are unbeatable…

… as a partner to our customers

… as an employer for our employees

… as a partner to our suppliers

…as a leader in sustainable development in our industry

Alligo’s vision describes what we want to achieve in the longer term. We must not be satisfied with being one of the leaders in the industry, we must be unbeatable. To achieve this, we must meet – and exceed – the expectations of our stakeholders.

If we are the best partner for our custom­ers, this will drive our sales. To make positive contributions to our customers, we need to have committed and skilled employees. To be able to provide our customers with the best offering, we need to have good relationships with the best suppliers. To be able to contribute to a sustainable society – as well as being relevant to our customers and employees – we must take sustainability issues seriously.


Alligo’s values are based on three pillars that together define who we are and how we interact with our customers and other stakeholders.


We care about what we do; for us, this is about professional pride. We do our utmost to ensure we do a good job, and our commitment is some­thing that can be seen, both from our employees and to our customers.


We are one team together. We believe in being a community, where we are willing to help each other and are not afraid to ask others for help, to ensure success. We warmly welcome both customers and suppliers to our team.


To earn someone’s trust and confidence, you need to be knowledgeable about what you do. We always look to challenge ourselves, to learn more, and to think innovatively. In close partner¬ship with everyone who trusts in us, we aim to become even better at everything we do.