Strategy, mission, vision and values
About Us

Strategy, mission, vision and values

Alligo’s strategy and business planning is based on a clear mission, vision and values. We must make businesses work and we must be unbeatable for our customers, employees and suppliers and as a leader in sustainable development in our industry.

Strategic position – an integrated company

Alligo is run as an integrated company where all the different parts are connected and contribute to the overall performance. The focus is on operational efficiency and long-term sustainable and profitable growth.

The business has a clear operational focus and is run from a Nordic perspective. Alligo’s shared, scalable platform enables it to achieve profitable growth and, where necessary, adapt the organisation’s cost structure to current conditions.

Alligo as an integrated company:

  • Customers

    • Focus on corporate customers within eight defined industry segments
    • Strong provision for end customers
  • Offering

    • Focus on consumables and a high degree of standardisation
    • Services are an important part of the offering
  • Channels

    • One main concept brand per country
    • Multiple sales channels that meet customers on their terms
    • Digital channels support and generate various kinds of sales

Mission – We make businesses work

If we do our job right, our customers will have what they need to do their job right – both as companies and as employees. They have tools and consumables where they need them when they need them. They have workwear and personal protective equipment that protects them against the weather and against hazards. With our expertise, we can help customers to develop their business and make it safer and more efficient.

Vision – – We are unbeatable…

… as a partner to our customers

… as an employer for our employees

… as a partner to our suppliers

…as a leader in sustainable development in our industry

Alligo’s vision describes what we want to achieve in the longer term. We must not be satisfied with being one of the leaders in the industry, we must be unbeatable. To achieve this, we must meet – and exceed – the expectations of our stakeholders.

If we are the best partner for our custom­ers, this will drive our sales. To make positive contributions to our customers, we need to have committed and skilled employees. To be able to provide our customers with the best offering, we need to have good relationships with the best suppliers. To be able to contribute to a sustainable society – as well as being relevant to our customers and employees – we must take sustainability issues seriously.

Values

Alligo’s values are based on three pillars that together define who we are and how we interact with our customers and other stakeholders.

  • Commitment

    We care about what we do; for us, this is about professional pride We do our utmost to ensure we do a good job, and our commitment is something that can be seen, both from our employees and to our customers.

  • Collaboration

    We are one team together We believe in being a community, where we are willing to help each other and are not afraid to ask others for help, to ensure success We warmly welcome both customers and suppliers to our team.

  • Competence

    To earn someone’s trust and confidence, you need to know what you are doing We always look to challenge ourselves, to learn more, and to think innovatively In close partnership with those who trust us, we aim to become even better at everything we do.