Sweden – stable and dynamic core market with a broad customer base

Sweden is Alligo’s largest market, with approximately MDSEK 27 in market size. The market is characterised by a broad customer base with a strong focus on small and medium-sized enterprises, as well as presence across all industry segments, except for oil and gas and fishing and aquaculture.

Market and customer mix 

The Swedish market is characterised by a broad and diversified customer base with presence across several industry segments. Small and medium‑sized enterprises represent a significant share of the customer base, alongside larger industrial customers and the public sector. Demand is largely driven by manufacturing, construction and infrastructure, where long‑term investments contribute to stability over time.

Market dynamics are also influenced by the economic environment and customers’ willingness to invest. Periods of uncertainty tend to result in more cautious investment behaviour, particularly among smaller companies, while larger industrial customers and the public sector are more often guided by long‑term needs. The construction sector is generally more sensitive to economic cycles, while investments within areas such as defence and infrastructure help balance demand.

Competition in the Swedish market has gradually intensified, including increased presence of discount retailers within the small‑customer segment.

Sales and channels

Sales in Sweden take place through a combination of stores, direct sales and nonintegrated companies. Stores are the largest channel and are particularly important for small and mediumsized enterprises, where local presence, availability and advisory services are key factors in the customer relationship.

Revenue and profit – Sweden 2025

Revenue in Sweden increased by 5.5% to SEK 5,613 million (5,318), where acquisitiondriven growth and increased internal sales contributed positively and partly offset weaker organic development due to lower demand.

Sales performance varied between channels, with relatively stable development among small and mediumsized companies compared with direct sales. The number of stores increased to 139 (107), primarily through the acquisition of Batterilagret. The share of own brands remained stable, despite nonintegrated companies accounting for a higher share of total sales.

Adjusted EBITA for the period amounted to SEK 471 million (463), corresponding to an adjusted EBITA margin of 8.4% (8.7). The improvement in performance was driven by completed acquisitions, stronger margins driven by a more favourable customer mix, partly lower USD procurement costs and implemented costadjustment measures.

Focus areas – Sweden 2026 

• Increase sales activity activity throughout the business 
• Strengthen margins in the industrial segment 
• Further develop sales and assortment management