Sweden

Dynamic market with a with a balanced mix of companies

Sweden is Alligo’s largest geographic market, with annual revenue of around MDSEK 27.

The market is dynamic, with a balanced mix of companies and includes all Alligo’s industry segments except for Oil and gas and Fishing and aquaculture.

Market description and customer mix

A large proportion of sales are made to corporate customers within the manufacturing industry, construction industry, transport and storage, and the public sector. There is a broad customer base containing companies of all sizes.

The proportion of small and medium-sized companies is higher in Sweden relative to Norway and Finland.

Competitors

The Swedish market is relatively consolidated and Alligo faces competition in all industry segments.

The largest competitors at national level are Ahlsell, Derome, Würth and Elis, as well as BIG, which is a collaboration of several local and regional operators. Alligo also faces competition from building suppliers and local ironmongers and workwear stores.