Norway

Focus on local stores and stable industry segment

The Norwegian market includes all of Alligo’s industry segments and generates annual revenue of approximately MDNOK 17.

Unique to Norway are the two industry segments Oil and gas and Fishing and aquaculture, which account for a significant portion of the market.

Market description and customer mix

The market is characterised by a strong local connection, where having a presence through locally established stores is often a prerequisite for doing business. Personal contact is also extremely important and a relatively large proportion of sales are made by field sales staff who have close relationships with customers.

Compared with Sweden, heavy industry also makes up a greater proportion of the market in Norway. Historically, the market development in Norway has tended to balance out the development in Sweden, providing a degree of natural diversification.

Competitors

Competitors in Norway consist mainly of nationwide actors such as Tess, Würth and Ahlsell, as well as BIG, which is a collaboration of several local and regional operators.

There are also many strong local operators with broad product ranges, as well as specialist chains.