Market – Leading position in the Nordics

Alligo operates across three Nordic core markets: Sweden, Norway and Finland. The markets serve corporate customers within eight defined industry segments and are characterised by a balanced customer mix, creating conditions for stable and longterm growth.

Three core markets in the Nordics

Alligo operates across three Nordic core markets, each with its own market characteristics.

Sweden is the largest market, with net revenue of approximately SEK 5.6 billion, followed by Norway with approximately SEK 2.4 billion and Finland with approximately SEK 1.6 billion in 2025.

Broad industry mix across eight segments*

Alligo focuses on corporate customers across eight defined industry segments, where the manufacturing and construction industries are the two largest and account for more than half of revenue (52% in 2025).

The importance and demand of these segments vary between countries, creating diversified market exposure and reducing dependence on individual industries. Together, these differences create a balanced industry mix where growth and demand vary across markets.

*Revenue by industry segment 2025. Other: 22%

Sweden

– Is characterised by a broad industrial base with strong presence in manufacturing, the public sector, construction and infrastructure.

– Investments related to defence and critical societal functions contribute to stability even during challenging economic conditions.

Norway

– Has relatively high exposure to industry as well as oil and gas.

– The energy sector contributes stable volumes and profitability, while industrial customers form an important base.

Finland

– Is characterised by a high share of manufacturing and exportoriented companies.

– Demand from industrial customers is central to market development, while the construction sector has shown weaker performance.

A balanced customer mix supports longterm stability

Alligo’s balanced mix of corporate customers of different sizes and across multiple industry segments, spread over three Nordic markets, contributes to stable market conditions and dampens the impact of economic cycles.

Larger companies often show strong growth during economic upturns, resulting in significant volume effects. At the same time, small and medium-sized enterprises generally demonstrate greater resilience during economic downturns compared with larger industrial companies.

The combination of customer size, industry segments and geographic markets creates a more robust business over time and provides conditions for longterm and stable development.

Competitive landscape

Alligo operates in markets characterised by fragmented competition. Competitors mainly consist of industry and constructionfocused chains as well as independent local operators. Some larger chains are established across all Alligo’s markets, while others have a more limited geographic presence. Competition is characterised by price pressure, requirements for availability and service.

In a challenging market environment, Alligo has continued to invest proactively to strengthen its competitiveness and has maintained its market position. Through increased sales focus and continuous development of both the overall offering and own brands, competitiveness has been further strengthened. Alligo has a particularly strong offering within workwear and personal protective equipment, where the own brands Björnkläder, Univern, Gesto and 1832 are well positioned across premium, midrange and affordable segments.