About Us


Leading position in the Nordic region

Alligo operates on three Nordic main markets: Sweden, Norway and Finland. The focus is on corporate customers within eight defined industry segments, which together provide a broad market.

The three main markets of Sweden, Norway and Finland generate total revenue of approximately MDSEK 53 per year within Alligo’s product categories. Customers are a mix of small and medium-sized enterprises, large industrial companies and the public sector.


Balanced customer mix creates stable market conditions

Having corporate customers of varying sizes within eight industry segments contributes to stabilising Alligo’s market conditions:

  • Large companies often display strong growth during economic upturns, resulting in major increases in volumes.
  • Small and medi­um-sized enterprises are more resilient during economic downturns compared with larger industrial companies.


Alligo’s main competitors are chains that focus on industry and construction, as well as independ­ent local operators. Some of the larger chains are established on all of Alligo’s markets, while others have a more limited geographic presence.


The Swedish market is relatively consolidated and Alligo faces competition in all industry segments. The largest competitors are Ahlsell, Derome, Berendsen, BIG and Würth at national level. Alligo also faces competition from building suppliers and local ironmongers and workwear stores.


Competitors in Norway consist mainly of large nationwide operators such as Tess, Würth, Ahlsell and BIG. There are also many strong local operators with broad product ranges, as well as specialist chains.


The Finnish market is relatively consolidated, and the competition largely consists of nationwide chains such as Würth, Etra, IKH and Ahlsell, as well as local operators.