Finland – An industry-driven market
The Finnish market has a total market size of approximately MDEUR 1.2. Finland largely resembles the Swedish market and is characterised by a clear industrial profile.
Market and customer mix
The Finnish market is characterised by a customer mix with a strong emphasis on manufacturing and export industries. Industrial customers drive demand and have a significant impact on market development.
Competition has intensified through continued consolidation among larger players, as well as expansion by both industry specialists and discount retailers.
Alligo’s market position in Finland is weaker compared with Sweden and Norway. With a relatively high share of large industrial customers, there is significant potential to increase growth among small and mediumsized companies.
Sales and channels
Sales in Finland take place through the concept brand Tools, via a combination of stores and direct sales. Stores are an important channel for small and mediumsized companies, while direct sales are central for larger industrial customers.
The sales model is based on local presence and customerfocused relationships, with an emphasis on meeting the needs of different customer groups.
Sales by channel, Finland 2025
Revenue and profit – Finland 2025
Revenue in Finland increased to MSEK 1,841 (1,678), corresponding to growth of 9.7%. The development was driven by continued recovery in sales to larger industrial customers, supported by positive organic growth and contributions from acquisitions.
Sales performance varied between channels, with direct sales accounting for the largest share, particularly towards industrial customers, while stores and nonintegrated companies provided complementary sales.
The number of stores decreased to 39 (45) as part of ongoing efforts to improve profitability.
The share of own brands amounted to 9.9% (10.6), influenced by a shift in sales mix towards larger industrial customers purchasing established ranges.
Adjusted EBITA amounted to MSEK 47 (40), corresponding to an adjusted EBITA margin of 2.6% (2.4). The improvement in performance is primarily explained by completed acquisitions.
Focus areas – Finland 2026
- Drive store sales and improve store performance
- Review the store network to increase efficiency and profitability
- Improve profitability among larger industrial customers
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