Finland

Potential for increasing growth among small and medium-sized companies

The market in Finland has annual revenue of approximately MDEUR 1.3 and includes all of Alligo’s industry segments apart from Oil and gas and Fishing and aquaculture.

The market is very similar to Sweden, but like Norway has a larger proportion of companies within heavy industry.

Market description and customer mix

Alligo’s market position in Finland is weaker compared with Sweden and Norway. A relatively high proportion of large industrial customers means there is great potential for increasing growth among small and medium-sized companies.

The concept brand on the Finnish market, which also includes two stores in Estonia, is Tools. In addition to the Tools chain, there are also several independent stores operating under their own brand.

Competitors

The Finnish market is relatively consolidated, and the competition largely consists of nationwide chains such as Würth, Etra, IKH, Onninen and local operators.