Strategic objectives
About Us

Strategic objectives

To strengthen Alligo’s strategic position, we work on the basis of four strategic objectives that is important for us in order to achieve the Group’s vision.

1. We provide our customers with what they need in a friendly way

Alligo’s offering is tailored to the customer’s needs and contains a defined range of own brands and strong external brands. With our expertise and commitment, we guide customers to the right products.

A key part of our offering is services that create added value for the customer. We aim to standardise and expand our range of services, while also offering larger customers a tailored service package as required.

Whichever channel the customer chooses to use to meet us, we must meet the customer in the way they want to be met.

2. Alligo is workplace where the best people want to work and we help them grow

Attracting employees, helping them to grow and retaining them is vital for our competitiveness.

In order to be a modern and attractive employer, we must create a good work environ­ment that is characterised by good leadership, equality and diversity.

The skills and development of the Group’s employees are important to our business, and we must establish a culture where there is always a focus on skills development.

To become unbeatable, we must believe in the future and have a perfor­mance culture where we all share a strong desire to achieve our objectives and we take pleasure in our shared successes.

3. Alligo has our industry’s most efficient operations and reliable processes

Efficient processes generate value for customers, make us a reliable part­ner for our suppliers, increase our profitability and give our employees a better work environment. Alligo always works to improve processes in order to ensure quality and efficiency, both internally and externally.

Alligo’s stakeholders must be able to rely on us and trust us to keep our promises and to live up to the expectations placed on us.

We operate a transaction-intensive business that generates large volumes of data every day, enabling us to make use of various advanced analysis methods, such as artificial intelligence, to gain new insights into operations which help us and our stakeholders to develop and to establish new business and cooperation.

4. Alligo is known as the leader in sustainable development in our industry

Alligo must work continuously to reduce the impact of our business on the environment. Around 95 per cent of the climate emissions in our value chain are generated by the products we sell.

It is here in the supply chain that we can make significant efforts to reduce our climate footprint. This is also where we see the greatest sustainability risks in relation to human rights, working conditions and corruption, for example.

Maintaining close cooperation with our suppliers and stipulating clear requirements is therefore an important focus for Alligo. In our interaction with customers, we can use professional guidance to help them make conscious and more sustainable choices.