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The Alligo family

The Alligo family

The Alligo family brings together the concept brands Swedol and Tools, as well as 34 non-integrated businesses within selected product and technology areas such as product media, welding and batteries. Together, they form the foundation of Alligo’s business and make it possible to serve professional customers across three markets and eight industry segments.

Swedol employees smiling and interacting with a customer in a store

Swedol

Swedol is Alligo’s concept brand in Sweden, serving professional customers within construction, industry, and the public sector. The business is designed to support customers’ day-to-day operations, with a strong focus on availability, advisory services and a broad, standardised assortment for daily needs.

Person working with professional tools in a workshop or retail setting.

Tools

Tools is Alligo’s concept brand in Norway and Finland, primarily serving professional customers within industry, manufacturing and technically demanding operations. The offering is characterised by technical competence, advisory sales and solutions tailored to complex and demanding environments.

A welder in full gear works on a metal structure with bright sparks flying

Non-integrated businesses

The Alligo family also includes non-integrated businesses within selected product and technology areas, such as product media, welding and batteries. These businesses operate under their own brands and through their own sales channels.