A strategy enabling long-term growth
Alligo’s strategy is built on an integrated Nordic business, complemented by non-integrated companies with selected product and technology areas. Through a scalable platform, a standardised offering and a clear customer focus, we create the conditions for long-term and profitable growth. Strategic acquisitions are an important tool to strengthen the business and broaden the offering.
How Alligo creates value
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Customers
- Focus on business customers within eight defined industry segments
- Sales to end customers are prioritised
- Own brands that can also be sold through resellers
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Offering
- Workwear, personal protective equipment, tools and consumables
- A high degree of standardisation
- Services are an important part of the offering
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Channels
- One main concept brand per country
- Sales channels through stores and direct sales meet customers on their terms
- Digital channels and on‑site service complement sales
Strategic objectives
To strengthen Alligo’s strategic position, we work from four strategic objectives that support our vision.
1. We offer our customers what they need in a friendly way
- A defined assortment of own brands and strong external brands, adapted to customer needs
- Standardising and expanding our service offering
- Meeting customers where they want to meet us
- Continuously developing our digital solutions
2. Alligo is the workplace where the best wants to work and where we help them grow
- Develop and strengthen our leadership
- Promote a winning performance culture
- Invest in structured skills development
- Offer an attractive working environment
- Actively work to increase equality and diversity in the organisation
3. We have our industry’s most efficient operations and reliable processes
- Offering reliable, efficient and flexible supply solutions that make a difference for customers
- Continuously improving our processes to ensure quality and efficiency
- Using our data to drive development and improvement
4. Alligo is known as a leader in sustainable development in our industry
- Reduced environmental and climate impact
- Responsible supplier relationships
- Engaged and competent employees
- Customer satisfaction and product safety
- Responsible business conduct
Key growth areas
Alligo prioritises investments in four identified growth areas across the Group’s Nordic markets. Sales of services and own brands, store sales and sales to the construction industry all provide strong opportunities for profitable organic growth.
Services
Services represent an area with significant development potential and favourable conditions for increased growth. Examples of services that Alligo focuses on developing further include Smart Service and ReCare, a full-service solution for workwear.
In-store sales
Stores are Alligo’s most profitable sales channel and provide customers with immediate access to products and advice. The focus is on improving the store network and store sales, primarily in Finland but also in Norway, to increase sales to small and medium-sized enterprises.
Construction industry
The construction industry is an attractive segment with many small and medium-sized companies, storedriven sales and high gross margins. Market share is currently low, particularly in Finland and Norway, but growth potential is strong across all markets.
Own brands
Own brands enable Alligo to offer competitive products with high quality and good margins across several product areas and price segments. Alligo’s own brands account for a significant share of sales within workwear and personal protective equipment.
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