TOOLS Norway strengthens expertise in construction, civil engineering and infrastructure – and sharpens its focus on workwear and safety
TOOLS Norway is taking a comprehensive approach to two of Alligo’s most important segments: construction, civil engineering and infrastructure – as well as workwear and personal protective equipment. This is a strategic initiative that aligns fully with Alligo’s growth ambitions.
TOOLS is the market leader in workwear and safety in Norway. Through its own premium brand Univern, TOOLS has a solid and long-standing history and well-established expertise in workwear and personal protection.
“Workwear is an extremely important part of our business – virtually all skilled workers in Norway need workwear on the job. It has to be good quality, offer the right protection, and be fit for purpose. That’s something TOOLS knows well,” says Kjell Vidar Dokken, Country Manager TOOLS Norway.
TOOLS currently offers technical expertise and a nationwide network of stores and advisors, ready to support customers wherever they need help. This autumn, we are also launching ReCare – a complete solution for the purchase, washing and recycling of workwear.
“We’re proud of our position in workwear and safety, but that’s no reason to rest on our laurels. It’s a reason to invest even more – to feel proud and to scale up.”
Focus on construction, civil engineering and infrastructure
TOOLS is also accelerating its efforts towards customers in construction, civil engineering and infrastructure by forming a new national team. The team includes existing expertise as well as four new hires.
“We’ve attracted and recruited several new colleagues with specialist skills and extensive industry experience. Together with our existing experts, we’re now building an organisation that can fully focus on construction, civil engineering and infrastructure,” says Johnny Berg, Sales Manager TOOLS Norway.
The new team will work directly with the market, identifying leads and passing them on to the sales organisation.
“We’ve built teams that can focus directly on the areas that matter most to us. It’s about being close to the customer, understanding their daily challenges and delivering solutions that make a difference,” says Johnny.
The initiative targeting construction customers is one of Alligo’s prioritised growth areas.
“We’re taking a holistic approach to key customer segments and developing shared methods that strengthen our entire organisation. This gives us momentum, focus and the ability to deliver value – every day,” says Kjell Vidar Dokken.
