Other companies

The business area Alligo also includes the companies Mercus Yrkeskläder, TriffiQ Företagsprofilering, Reklamproffsen, Industriprofil, Metaplan and Company Line. These businesses offer products and services within tools, supplies, workwear, PPE, workplace equipment, plus professional and personalized clothing to both the public and private sectors in the Nordic region.


Reklamproffsen is one of the largest retailers in Örebro of workwear, personalized clothing and product media and experts in corporate profiling. Reklamproffsen has a trade store and showroom in Örebro and its customers are mainly manufacturing and service companies.


Triffiq Företagsprofiliering is one of the largest retailers within workwear, safety footwear, personalized clothing and product media to industrial and service companies and the public sector in the Stockholm area – and a specialist in corporate profiling. TriffiQ and its subsidiary company Profilmakarna have trade stores in Stockholm and Södertälje, respectively. A significant proportion of sales are made via dedicated customer online stores.


Mercus yrkeskläder has eight stores in Sweden today and is one of the larger workwear companies in the sector. Mercus supplies local construction and civil engineering companies with a complete range of practical workwear, safety footwear, personalized clothing and PPE (such as hi viz clothing, gloves, hardhats, ear defenders, respiratory equipment, eyewear and safety harnesses) plus services within associated areas. The range consists of famous brands and suppliers.

Company Line

Company Line is a leading retailer of workwear and personalized clothing plus product media in Sweden, with trade stores and showrooms in Kiruna and Luleå. With its extensive experience, value creating offer and excellent know-how within corporate profiling, workwear and PPE for professional users, the company has built up a strong position in north Sweden. It subsidiary company AMJ Papper, offers industrial packaging and paper products to local customers in Kiruna.


Industriprofil has had a store and showroom at Näringen in Gävle since 1993. The company is the leader in its region within this area and regular customers include large and small companies, municipalities and county councils. Industriprofil is part of NewWaveprofile, the largest profiling chain in Scandinavia.


Magnussons is a leading retailer of professional clothing, profile clothing and other product media in its home market in the municipalities of Kristianstad and Hässleholm. They have one of Sweden’s largest showrooms/stores in Vinslöv in northeastern Scania. Small and large companies are served daily with personal service in combination with a large number of customer-specific webshops. Magnussons is part of NewWaveprofile, which is Scandinavia’s largest profile chain.

Profeel Sweden AB

Profeel is a leading profile agency, which works with professional marketing through products & events. The company produces and delivers creative marketing of high quality. They understand the value of your brand and how to achieve the best possible effect to reach out with your message. Profeel has exhibitions in Eskilstuna and Västerås.


Metaplan sells tools and supplies to professional users in Turku, Finland. Metaplan was founded in 1977 and since then has built a strong position within tools and supplies via two stores in the Turku area.