Alligo leads the Nordic welding market
Welding is a prioritised technology area within Alligo and a key part of the company’s ambition to grow and strengthen its offering to industrial customers. Through the acquisition of welding specialists and closer collaboration with Swedol and Tools, new business opportunities are created, cross‑selling increases and the customer offering is strengthened. Alligo’s welding strategy has positioned the company as a leading Nordic player in the area.
Driving consolidation in a fragmented market
The welding market has historically been fragmented, particularly in Sweden. Since 2023, Alligo has had a clear focus on identifying acquisitions within welding that complement the existing business and offer strong growth potential.
Since then, eight acquisitions of welding specialists have been completed, seven in Sweden and one in Finland. These acquisitions have added 12 stores and service workshops, approximately SEK 450 million in revenue and more than 100 employees. To preserve their specialist expertise, the acquired companies continue to operate as non-integrated businesses within Alligo.
– Our Nordic welding business has reached a size and breadth that makes us a leading player in the region, with a strong position to continue consolidating the market, says Johnny Berg, Head of Manufacturing Segment, at Alligo.
Joint customer teams create business value and synergies
A key element of Alligo’s welding business is the development of joint customer teams, where sales representatives from Swedol and Tools work closely with specialists from the welding specialists.
This approach combines deep technical expertise with breadth, local presence and logistics. Joint customer meetings, prospecting activities and in‑store and trade fair initiatives contribute to more business and a more integrated offering for industrial customers.
– We are meant to complement each other, not compete. There are many customers where we can create value together that we cannot reach on our own, says Andreas Fhager, CEO of Corema.
Crossselling driven by technical expertise
Welding often serves as the starting point for a broader business agreement. Once the welding solution is in place, there are clear opportunities for complementary sales of filler materials, gas, cutting and grinding products, workwear, personal protective equipment as well as services and accessories. Alligo also invests in joint competence development, such as welding training programmes for sales teams, to strengthen customer dialogue and identify additional needs.
Welding as a gateway to industrial customers
Welding plays a decisive role in Alligo’s industrial strategy. In several customer cases, welding expertise has been integrated with Smart Service to create longterm and efficient collaborations. In these cases, the welding solution was key to earning the customer’s trust.
Welding expertise allows us to enter our customers’ most critical processes. When we are relevant there, we build trust that often leads to broader and long‑term business relationships, summarises Head of Manufacturing Segment, at Alligo.
At one customer, a Welding Store has been installed, a fully automated solution for welding consumables and filler materials. By combining specialist welding expertise with Smart Service, several customer synergies are created. Availability close to production is secured, inventory levels are optimised and administration is reduced through automated replenishment and full traceability. At the same time, the customer gains a single partner that takes overall responsibility for welding as well as other Alligo products.
In other cases, the welding solution has served as an entry point to a broader industrial partnership, where Smart Service increases day‑to‑day efficiency for the customer, while Alligo develops the relationship over time through cross‑selling and additional value‑adding services.
Together, these examples demonstrate how the combination of welding and Smart Service creates business synergies that strengthen customer processes and position Alligo as a long‑term, strategic partner to industrial customers with high demands.
